房地產項目介紹翻譯-中英對照

周邊環境
加州洋房 位于華南廣場西側坡地之上，步行較為困難。除東南角瀕臨羅馬假日大酒店（規劃）之外，其余東北、西、南、北均環繞建成住宅小區，居住氛圍濃厚。周邊配套齊備，交通發達，出則繁華，入則寧靜
 動力院景 位于華南廣場西側，西側與加州洋房相連。項目東側為目前區域較大的旺順閣酒店，東北銜接金山高爾夫練習場，南側為羅馬假日大酒店（規劃）。項目距離華南廣場距離極近，小區門口即有公交車出行

Name of project  Surrounding environment
Foreign-style house of Jiazhou  Located in the slope land in the west of Huanan Square. It is relatively difficult for walking. Except that the southeast corner is close to the vacation hotel of Rome (planed), the other parts of the northeast, the west, the south and the north is surrounded in a residential district. It has a strong atmosphere for inhabitation. Facilities for living are complete and perfect around. The traffic is well developed. The surrounding environment is convenient and living environment is quiet.
 Sight of Dongli  Located in the west of Huanan Square and in adjacency with foreign-style house of Jiazhou in the west. The east of part of project is the Wangshuen pavilion hotels with a large area at present; the east north street is close to the golf range of Jinshan in the Northeast. The southern side is for the vacation hotel of Rome (planed). Project is not far away from the Huanan Square. The bus station is available near the gate of residential district.

項目名稱Name of project 周邊環境
幸福里 東側為家年華項目，與家年華共同組成泉水人家項目。南北側均為地塊，西側為友好園，項目內部擁有小學和幼兒園，距離輕軌站較近，交通較為便利，配套較差
家年華 西側為幸福里，與幸福里共同組成泉水人家項目。東側為東北快速路，南北側均為地塊，西側為友好園，項目內部擁有小學和幼兒園，距離輕軌站較近，交通較為便利，配套較差
錦泉源CD區 東側為東快路，西側為錦泉源AB區，北側為泉華小區，南側為楓丹麗城地塊，居住氛圍較好。交通不便，配套相對較好，項目內部有學校和小型商業群
龍畔金泉2組團 位于東快路東側，距離輕軌站最近。區域待開發土地眾多，目前雖有一組團居住，但小區整體形象沒有完全形成。區內有重點高中，其余配套較差，小區居民如有大宗購物或者其他活動需前往華南區域
奧林園（加推） 東側為美域盛景，西側為華東路，南側為待開發地塊，北側為金色陽光家園。交通十分便利，配套一般
 富士莊園二期 東側為幸福里，西側為美域盛景，南側為友好園，北側為楓丹麗城。位于泉水核心位置，交通較為不便，配套不全，全賴小區內部的會所、游泳池和網球場。

Project name Name of project  Surrounding environment
Xingfuli   The east side is the project of Jianianhua, which constitutes the project of Quanshueirenjia together with Xingfuli. The north and south side is an open space. The west side is the Youhao Garden. There are primary school and kindergarten available in the project. The project is relatively close to station of light standard rail. The traffic is comparatively convenient. Facilities for living are relatively inconvenient.
Jianianhua  The west side of the project is Xingfuli, which constitutes the project of Quanshueirenjia together with Xingfuli. The east side is the Kuaisu Road of Northeastern. The north and south side is an open space. The west side is the Youhao Garden. There are primary school and kindergarten available in the project. The project is relatively close to station of light standard rail. The traffic is comparatively convenient. Facilities for living are relatively inconvenient.
Jingquanyuan CD area  The east side of the project is Dongkuai road. The west side is AB area of Jingquanyuan. The north side is the district of Quanhua. The southern side is an open space of Fengdanli District， which has a comfortable residential atmosphere. The traffic is inconvenient, and the facilities for living are relatively better. There are schools and small-scale commerce group inside the project.
The 2nd housing cluster of Longbanjinquan  Located in the east of Dongkuai road. It is close to station of light standard rail. The open space for developing is numerous in this area. Although only one housing cluster was housed at present, the overall image of the district has not totally taken shape. There is a key senior middle school in the residential district. The other facilities are not very convenient. Shopping or other activities of the residents in the district may go to the area of Huanan.
Aolin Garden ( recommanded)   The east side of the project is Meiyu Sight. The west is the road of Huadong. The southern side an open space for developing. The north side is the Golden Sunshine Garden. The traffic is very convenient and has good facilities for living.
 The second phrase of Fushi Garden  The east side of the project is Xingguli. The southern side is the Youhao garden. The north side is the Fengdanlichang, which located in the center position of the spring. The traffic of the project is comparatively inconvenience. The facilities for living are not form a complete set.  There are meeting room, swimming pool and court available inside the residential district.

Region Age, career, source and family structure Purchase purpose  Value orientation  Features of house purchasing
泉水 25-30歲左右的年輕人 結婚或過渡 關注區域交通情況是否便利，喜好經濟型產品 此類客群一般有較為穩定的收入，但首付能力差，因此喜好低總款、小面積，具有創新感的產品。
  受市內高房價擠壓需求換房的家庭 改善居住條件 關心產品品質和戶型，喜好較為適居產品 支付能力強，需求二居以上產品

Region  Age, career, source and family structure  Purchase purpose  Value orientation  Features of house purchasing
Spring  Young people about 25-30 years old  Get married or in transition period Pay close attention to the traffic situation of the area; fond of the economy products  This kind of clients have a guaranteed incomes, but the ability of the down payment is poor; fond of the low total fund, small area and products with innovative sense.
  Familis whcih feel pressured by the high house price of urban area and have the demand to change the residential house  Improve the residential conditions  Care about the quality of the products and house style; comparatively fond of comfortable living environment   Strong payment capability; fond of the house of two bedrooms or above

Name of project Marketable products Unmarketable products Main selling point  Marketing and spread strategies  Reasons of success and failure
加州洋房 多層 小高層 西班牙風格、小三室、經濟型別墅、一層下躍 十年六成房貸多付的利息一次性補貼，美式雙語幼兒園、游艇開盤儀式、業主植樹節 產品創新程度高、引領潮流，定價較為合理
動力院景 100㎡左右可拓展空間產品 130㎡以上大面積三室產品 贈送超大入戶花園，后期允許封閉。建安標準較高，位置優越 報紙推廣、地盤包裝、拱門、空飄 抓住客戶喜好附贈面積心理，但面積控制較差
Name of project Marketable products Unmarketable products Main selling point  Marketing and spread strategies Reasons of success and failure
幸福里 90㎡以下產品 高層大面積產品、轉角華型，不足80萬的樓和頂樓 大連市北部首個溫情社區、建安標準高、限價房 高頻次報廣、地盤包裝、房交會、中華路沿線道旗 專業代理機構打造，距離輕軌較近
家年華 90㎡以下產品 二期小高層 建安標準高限價房 組織客戶看電影、地盤包裝、房交會 距離輕軌較近
錦泉源CD區 多層 小高層 60-70㎡經濟型兩居
超低多層價格 報紙推廣 無營銷概念
產品品質差
龍畔金泉2組團 90㎡以下產品 117㎡的兩居和200㎡左右的躍層 超大社區、距離輕軌最近、區內設重點高中 輕軌沿線路牌和車體廣告、報紙推廣 營銷手法極差
產品品質較低

奧林園五期 70㎡以下產品 一樓和頂樓、大面積產品 交通便捷、多層產品、躍層產品 報紙推廣 無營銷概念
產品品質一般
 富士莊園二期 獨棟別墅 小高頂樓和端單元 景觀環境、容積率和居住密度低、戶型好 報紙、雜志、電視宣傳和地盤包裝、客戶回饋活動 泉水區域唯一別墅、周邊環境差、高檔歸屬感不強

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Name of project  Marketable products  Unmarketable products  Main selling point  Marketing and spread strategies  Reasons of success and failure
Foreign-style house of Jiazhou  Multi-layer  Small scale high residence Spain's style; small three bedroom; economy villa; one story  The one-time housing subsidy of the interest of 60% housing loan in ten years, American bilingual kindergarten, yacht maiden voyage ceremony and the owner's Treeplanting Day  The innovation degree of products is high, lead the trend, and the price is comparatively rational.
Sight of Dongli  About 100M2 explorable  space  The residential area  above 130M2 with three bedrooms  Offer oversize garden links to the home; allow sealing on later phrase. High safety factor of the building; the location is superior  The newspaper promoting, domain packaging, arched door, floating style Catering the  psychology of customer that interested in the attached area but the area controlling is worse
Name of project  Marketable products  Unmarketable products  Main selling point  Marketing and spread strategies  Reasons of success and failure
Xingfuli Residential housing under 90M2 Residential housing of large area, turning corner type; the building and garret are fewer than 800,000  First wormhearted community of the north of Dalian; High safety factor of the building; residential housing with limited price;  The high frequency newspaper promoting; domain packaging; Housing Trade Fair; Flag promoting alone the Zhonghua Road  Designed by the professional agency; close to the station of light standard rail
Jianianhua  Residential housing under 90M2 Small scale high residence of the second phrase  High safety factor of the building; residential housing with limited price; Organize customer to go to the cinema; domain packaging; Housing Trade Fair; Close to the station of light standard rail
Jingquanyuan CD area  Multi-layer  Small scale high residence 60-70M2 economy residential house with two bedroom; 
Low price of multi-layer  Newspaper promoting  Free of marketing concept;
poor quality of products
The 2nd housing cluster of Longbanjinquan  Residential housing under 90M2 Two bedroom 117 M2 and 200 M2 skip floor apartment  Oversized community; Close to the station of light standard rail; key high school in the residential district;  Advertisement along the signpost and car body; newspaper promoting  Poor marketing strategy;
 The quality of the products is relatively poor;

Aolin Garden ( recommanded)   Residential housing under 70M2 Large area residence in the first floor and top floor;  Convenient traffic; multi-layer products of traffic; skip floor apartment Newspaper promoting Free of marketing concept;
average quality of products
 The second phrase of Fushi Garden  Villa  The small high penthouse and unit  Scenic environment; low volume rate and density of inhabitation;  good type of residential house  Promotion of newspaper, magazine and TV; domain packaging, customer feedback activities Only villa of Spring District; poor surrounding environment; top-grade sense of ownership are not very strong 

2012.10.25