外貿翻譯人日常工作，找客戶發郵件→石沉大海→周而復始，有沒有想過，其實你一開始的開發信就踩了大坑？
今天分享開發信4大誤區+開發信如何寫+如何在短短幾秒鐘抓住客戶的眼球文末還有海關數據福利免費領取，趕緊搜客戶實操一下吧
第一坑：開發信越長越好越能體現你的真誠？恭喜你，掉坑里了，試想下，客戶忙碌了一天，打開郵箱，看到這么長的開發信，還會打開認真的閱讀嗎？相信如果是你，也是趕緊叉掉垃圾廣告。
第二坑：附上完整的產品目錄，供客戶選擇？恭喜你，又掉坑了！
原因很簡單：附件太大容易檢測為垃圾郵件。產品目錄繁多，客戶不知如何選擇，尤其是如果對產品沒有明確的要求。PS：在你給客戶發郵件時，你應該了解客戶的需求，做到對癥下藥。
第三坑：標題表明合作意向，沒有明確的主題，讓客戶選擇你？Establishing Trade Relations（一看就是推銷信）we wan to cooperation with you（推銷信）we are xxx Co.,Ltd（客戶不一定了解你公司）...為什么不能這樣寫呢？因為一眼看出來你是推銷的開發信，如果你一天收到幾十封這樣的郵件，你還會有打開的興趣嗎？第四坑：過度注重英語表達拒絕秀英文，言簡意賅把你的意思表達清楚即可，一個英國的英文都分幾個派系，更何況是全球市場，還有，你寫的太漂亮了，客戶如果母語不是英文，根本理解不了標題是核心一個好的郵箱標題，至少提高打開率50%，因為客戶第一眼看到的就是標題，兩個建議：
1.不建議夸夸其談表明合作關系：直接表明合作意向。
2.推薦以下標題：新技術、新設計、行業排名、降價、交期短、免費樣品開場白則是決定了你在客戶那里的印象分，你需要在短短幾秒鐘，就抓住客戶的眼球，好的開場白決定郵件的“完播率”，這里有40個比 “How are you”更有效的郵件開場白。
一、當你需要正式的時候I saw you are looking for ... on ...It's my pleasure to introduce myself.It’s wonderful to hear from you.I trust this email finds you well.I hope you enjoyed your weekend.I hope you’re having a terrific day. (or a great week)I’m reaching out about…Thank you for your help/the update.Thanks for getting in touch.Thanks for your news.
二、當你要跟進對方的時候Have you checked the last letter...How about the progress of..I’m checking in on…I’m getting back to you about…I‘m wondering if you checked..
As we discussed before…Can you provide me with an update on…To follow up…
三、當你想展示善意的時候Hope you are doing well…Hope everything are going OK with you.Congratulations on…How about your recent business？How did your recent project process? I loved your recent photo/article/social media post.It was fantastic to see you ..
四、當你表現幽默和隨意的時候Happy “Not workday.”Hello from the other country.Good news—there's only 4 more days until Friday.I hope you’ve had your coffee already.
It’s me again.Happy to see you again.It's the letter that you want from me.Just what you wanted—another email!
五、你應避免不去使用的開場白I haven’t heard back from you…Still didn't receive your reply..Checking to see if you received my last email.Do you have a little time to discuss…I contacted you a few times over the past 2 weeks…As per my last email.
2024年10月23日