汽車經銷商授權申請申報材料
武漢市學新有限公司
武漢大師產業集團有限公司
申報材料目錄
一、申請公司簡要介紹
1、申請公司基本情況介紹
2、申請公司經營業績
3、申請公司財務狀況
4、管理團隊
5、經營的品牌及業務開展情況
二、 BMW 項目計劃
1、 申請城市
2、 當地高端汽車市場分析
3、 BMW項目投資計劃
4、 資金來源
5、 經營計劃
6、 項目選址
7、 對BMW品牌的理解
三、申請人聯系方式
四、附件資料
1、申請公司營業執照復印件
2、申請公司驗資報告及近三年財務審計報告復印件
3、申請公司進出口資質證明復印件
4、銀行資信證明原件
5、選址地的土地權證復印件
6、所選場地及周圍環境平面圖、照片
一、申請公司簡要介紹
1、申請公司基本情況介紹
武漢市學新有限公司位于湖北省路18號第1棟，法定代表人：笑嘻嘻，注冊資本：人民幣貳仟捌佰萬元整，公司類型：有限責任公司（自然人獨董），經營范圍：房地產開發；汽車展示；舊機動車交易服務；家用電器、汽車、摩托車及配件、機電產品、建筑材料、裝飾材料、金屬材料、日用百貨、汽車輪胎銷售；摩托車維修及保養；汽車租賃；停車服務；房屋租賃。海南一汽海馬品牌轎車及系列產品的銷售；法國雷諾品牌轎車及系列產品的銷售；福仕達品牌轎車銷售；進口斯巴魯品牌轎車銷售；一類（小型車輛維修）（有效期至2016年7月31日）（國家有專項規定的經營項目經審批后憑有效許可證方可經營）
笑嘻嘻汽車是湖北省知名汽車銷售企業，作為湖北省最具潛力的汽車運營商之一，自2001年進入汽車行業以來，就一直致力于為社會提供與國際接軌的汽車4S銷售模式。現已獲得沃爾沃、克萊斯勒、JEEP、道奇、長豐三菱、法國雷諾、斯巴魯、海馬、韓國現代、長安馬自達、福仕達等湖北（武漢）地區的汽車特約經銷權。公司始終以“專業汽車銷售服務運營商”的概念定位，本著“服務是企業第一競爭力”的經營原則，讓車主“尊亨有車生活”的服務理念，讓顧客享受無憂用車的快樂生活。
2、申請公司經營業績（單位：萬元）
近三年經營業績：
2009年 2010年 2011年
銷售收入 38828 39041 43404
稅前利潤 1376 1511 1515
整車銷售收入 29070 35278 38169
整車銷售數量 2408 2656 3285
售后維修收入 2496 3763 5235
售后維修臺次 27961 34209 42781
3、申請公司財務狀況
2011年12月31日公司基本財務狀況如下：單位（萬元）
資產總計：44092 負債合計：31732 所有者權益合計：12360
其中：貨幣資金：11527
存貨：8401
固定資產：12535
短期借款：8650
應付票據：20198
未分配利潤：9019
資產負債率：72%
流動比率：99.4%
速動比率：71%
存貨周轉率（次）：5.3（次）
凈資產收益率：9.16%
4、管理團隊
主要崗位人員基本資料：
職務 姓名 性別 年齡 學歷 從業時間
總經理 男 35 本科 13
銷售部 男 32 專科 10
售后服務部 男 36 專科 13
市場部 男 31 專科 10
財務部 女 39 本科 15
人力資源部 女 30 本科 8
5、經營的品牌及業務開展情況
武漢市學新有限公司創辦于1990年，從經營五金、摩托車及其配件起步，逐步發展成為湖北省汽車經銷商圈內的領軍企業，銷售及服務網點遍及省地市（縣）級城市。
•2000年，代理經銷吉利汽車和海南馬自達汽車；
•2002年在武漢市漢陽區建成湖北省第一家海南馬自達銷售服務店；2004年在武漢市武昌區建成第二家海南馬自達銷售服務店；
•2004年在武漢市漢陽區建成全進口VOLVO車型富豪汽車銷售公司；
•2005年在武漢市漢口青年路投建法國雷諾（進口）銷售服務店；
•2005年取得上海安吉斯巴魯汽車銷售服務有限公司授權，成為湖北省斯巴魯汽車銷售服務運營商，2006年獲得日本斯巴魯汽車正式授權；
•2006年獲得北京戴姆勒•克萊斯勒公司正式授權；
•2008年取得韓國現代汽車代理權；
•2009獲得長安馬自達代理經銷權；
2010年在武漢市漢陽區建成笑嘻嘻汽車工業園，各品牌汽車專營店分布如下：
公司名稱 代理品牌 代理時間 店面地址
武漢市學新有限公司 日本斯巴魯 2005年11月 武漢市漢陽區黃金口都市工業園金色環路18--1號
武漢韓現汽車銷售服務有限公司 韓國現代 2008年8月 武漢市漢陽區黃金口都市工業園金色環路18--2號
武漢銀馬汽車銷售有限公司 長安馬自達 2009年10月 武漢市漢陽區黃金口都市工業園金色環路18--3號
武漢美誠汽車銷售服務有限公司 法國雷諾 2005年11月 武漢市漢陽區黃金口都市工業園金色環路18--4號
武漢市學新有限公司 海馬汽車 2000年2月 武漢市漢陽區黃金口都市工業園金色環路18--5號
武漢漢海汽車銷售服務有限公司 克萊斯勒、道奇、JEEP 2006年11月 武漢市漢陽區龍陽大道陶家嶺
武漢富豪汽車銷售有限公司 沃爾沃 2004年12月 武漢市漢陽區龍陽大道特1號
武漢市海福達汽車銷售有限公司 海馬福仕達 2009年8月 武漢市武昌區白沙洲大道烽火汽車市場
二、 BMW 項目計劃
1、 申請城市：湖北省武漢市
2、 當地高端汽車市場分析
2009年 2010年 2011年
總人口 785.9萬 841.6萬 878.5萬
國內生產總值 4554.54億 5515.76億 6536.81億
人均可支配收入 18385元 20806元 23720元
汽車保有量 83萬輛 92萬輛 122萬輛
擁有量 5600輛 9800輛 15000輛
汽車年需求 3000輛 4000輛 5000輛
3、 BMW項目投資計劃
武漢市學新有限公司申請 汽車經銷商授權，擬與武漢大師產業集團公司共同出資合作經營該項目。武漢大師產業集團公司（以下簡稱武漢中恒集團）是湖北省一家大型知名企業，該公司基本情況介紹如下：
武漢中恒集團位于武漢市經濟開發區沌口小區中恒工業園，注冊資金人民幣1.38億元，占地面積28萬多平方米，主要從事生產銷售電腦、電視機、顯示器和其他硬件，儀器儀表、機械設備、零配件及技術的進出口業務，房地產開發及商品房銷售。旗下主要分支機構有：
•深圳華發股份有限公司。上市公司，證券代碼，總股本人民幣28316萬元，武漢集團控股41.14%；
•武漢恒發科技有限公司。注冊資金人民幣1.8億元，深圳中恒華發股份有限公司持股100%。
•香港譽天國際投資公司。注冊資本美元990萬元，武漢中恒集團持股100%。
•譽天置業（武漢）有限公司。注冊資本港幣7500萬元，香港譽天國際投資公司持股100%。
武漢集團在武漢已開發了云天國際花園等多處商業地產項目，目前正在投資漢陽江城大道城市綜合體項目，該項目基礎建設總投資112億元。
武漢集團擬進軍高端汽車銷售服務領域，因此與武漢市學新有限公司強強攜手合作，將武漢集團位于武漢市經濟技術開發區沌口小區10﹟土地面積約7700平方米用于建設 汽車銷售服務中心，初步投資計劃如下：
專營店名稱：武漢寶盈汽車銷售服務有限公司（暫定）
地址：武漢市經濟技術開發區沌口小區
注冊資金：人民幣5000萬元整
占地面積（自有）：7700平方米
地理條件：市區主干道旁
4、資金來源
以自有流動資金5000萬元（其中武漢市學新有限公司現金投入2550萬元，武漢中恒集團現金投入2450萬元）初始投入2500萬元用于建店及各項設備等，另外2500萬元用于初期經營周轉，再取得銀行授信8000--10000萬元。
5、經營計劃
借助 汽車系列的品牌效應，整合外部的合作資源（媒體、商家、協會等）成立“愛心 會”汽車俱樂部，提供以下優質服務：
•開設汽車上牌、保險、年審、安揭、美容、檢測一站式服務
•定期組織會員參與社會“慈善公益文化”活動及會員自駕旅游活動
•定期開展優惠服務周活動
•開展以舊換新的汽車置換業務
•提供24小時拯救服務
•及時向會員及用戶發布 汽車的最新信息，加強與會員及用戶的交流和溝通，發放紀念品，并收集寶貴意見
預測5年內有關經營數據如下：單位（萬元）
第一年 第二年 第三年 第四年 第五年
銷售數量（輛） 1500 1800 2200 2500 2800
整車毛利 3000 3600 4400 5000 5600
維修服務收入 1000 2200 3500 5200 6600
服務毛利 500 1100 1600 2600 3300
毛利合計 4000 4700 6000 7600 8900
6、項目選址
申請 項目地址位于武漢市經濟技術開發區沌口小區318國道旁，面對武漢海天汽配城和神龍汽車公司、東風汽車公司總部，是武漢市十里汽車銷售長廊的下延地區。在武漢市三環線內，與漢宜高速相連，接近京珠高速；東邊為武昌區，南近湖北咸寧地區，西接湖北荊州、宜昌市，北鄰湖北孝感市。該土地為武漢中恒集團下屬企業武漢恒發科技有限公司空余工業用地，為長約110米，寬約70米的標準長方形空地，土地有效期限至2046年，交通位置極其優越，進出車輛更為方便。
項目選址地周邊林立眾多品牌汽車4S銷售店，奔馳、奧迪、林肯、沃爾沃、雷克薩斯、東風系列、一汽大眾、上汽大眾、北汽系列等各類車型進駐多年，目前還沒有 汽車經銷商。
該處土地權證、平面圖、周圍環境照片、交通地圖見附件資料。
7、對BMW品牌的理解
當今中國處于一個追求夢想兌現心意的時代， 的汽車文化代表了這個時代的進取精神，貼近中國人內心是 品牌價值的最好表達和完美體現。 品牌核心價值觀的體現就是“駕駛的樂趣和瀟灑的生活方式”。因此， 總是不遺余力地提生汽車的操控性能，讓駕駛汽車成為一種樂趣、一種享受。
的企業文化中，相互尊重，以積極態度對待分歧；超越國家和文化邊界的思維方式；團隊合作的成果高于個人工作之和；以社會標準對待供應商和商業伙伴是做生意的基本原則；優厚的員工利益和強大的社會責任感等等這些精神正是中國人在不斷探索和追求的境界。可持續發展貫徹到 的經營活動中，讓中國人品味到其中的價值精髓。
出于對 汽車公司的敬意和誠意，我們真摯地期待與貴公司的合作！
申請單位：武漢市學新有限公司
武漢大師產業集團有限公司
申請地址：湖北省武漢市經濟技術開發區沌口小區
聯系人：
BMW car dealer license application materials of declaration
Filing materials directory
A brief introduction, apply for the company
1, apply for basic corporate profile
2, apply for the company business performance
3, apply for the financial status
4, management team
5, management of the brand and the business situation
Second, BMW project plan
1, apply for the city
2, the local high-end car market analysis
3, BMW project investment plan
4, funding sources
5, business plan
6, the project location
7 and the understanding of the brand of BMW
Three, the applicant contact way
Four, attachment material
1, apply for a photocopy of the business license of the company
2, apply for the company and capital verification report in the past three years, the financial audit report photocopy
3, apply for the company import and export qualification documents copy
4, bank credit certificate of the original
5, the site of the land authority card copy
6, the selected area and the surrounding environment maps, photographs
A brief introduction, apply for the company
1, apply for basic corporate profile
Built in wuhan economic and trade Co., LTD is located in silver, wuhan, hubei province hanyang golden loop 18 building 1, legal representative: LiYeLing, registered capital: RMB $2 eight is hk $ten thousand the whole, the company type: limited liability company (the natural person only dong), the business scope: real estate development; Auto show; Old motor vehicle transaction service; Electric appliance, auto, motorcycle and fittings, mechanical and electrical products, building materials, decoration materials, metal materials, daily provisions, car tire sales; Motorcycle repair and maintenance; Car rental; Parking service; Lease. Hainan faw hippocampal brand cars and series products sales; The French Renault brand cars and the series products sales; F shi to brand cars sales; Import subaru brand cars sales; A (small vehicle maintenance) (valid until July 31, 2016) (special provisions of the state have business projects after examination and approval by the effective business license may)
Silver car is built in hubei province famous auto sales enterprise, hubei province as the most potential car one of operators, since 2001 the since the car industry, has been committed to provide for the society and the international community's car 4 S sales model. We have received Volvo, Chrysler, dodge and JEEP, mitsubishi, France Renault, changfeng subaru, hippocampus, Korean modern, changan Mazda, fu shi of hubei (wuhan) areas such as the special car franchise. The company has always been to the "professional automobile sales and service operators" concept positioning, in line with "the service is the first enterprise competitiveness" principle of operation, let owner "honour hang a car life" the service idea, let the customer enjoy worry about the use of a happy life.
2, apply for the company business performance (unit: ten thousand yuan)
Nearly three years business performance:
2009 2010 2011 years
Sales income is 38828 39041 43404
Pre-tax profit 1376 1511 1515
Vehicle sales income is 29070 35278 38169
Vehicle sales volume 2408 2656 3285
After-sales maintenance income is 2496 3763 5235
After-sales maintenance measurements 27961 34209 42781
3, apply for the financial status
December 31, 2011 the company basic financial conditions as follows: unit (ten thousand yuan)
Total assets: 44092 total liabilities: 31732 owners' equity total: 12360
Among them: money: 11527
Inventory: 8401
Fixed assets: 12535
Short term loans: 8650
Notes payable: 20198
Undistributed profit: 9019
The asset-liability ratio: 72%
Flow rate: 99.4%
Fast acting rate: 71%
Inventory turnover (time) : 5.3 (time)
Net assets yield rate: 9.16%
4, management team
Main post personnel basic material:
Position name gender age degree from time
The general manager LiJing male 35 undergraduate 13
Sales QiXin male and specialized subject 10
The after sale service GaoHuaWei male 36 college 13
Marketing WuZhen male and specialized subject 10
The finance department MiaoYanQin female and undergraduate course 15
The human resources department SunTianE female 30 degree 8
5, management of the brand and the business situation
Wuhan city built silver economic and trade Co., LTD was founded in 1990, from the management hardware, motorcycle and its accessories start, and gradually developed into a car distribution of hubei province in commercial circle leading enterprise, sales and service outlets throughout the province city (county) level city.
• 2000, agency many geely automobile and hainan Mazda motor;
• 2002 years in wuhan in hubei province built the first hanyang hainan Mazda sales service store; 2004 years of wuchang district in wuhan city built a second hainan Mazda serves store sales;
• 2004 years in wuhan city into the VOLVO cars imported hanyang VOLVO car sales company;
• 2005 years in wuhan city of hankou TouJian French Renault (imports) serves store sales;
• obtained 2005 Shanghai Ann bahlul gith automobile sales and service Co., LTD authorization, becoming the hubei province subaru automobile sales and service operators, obtained the Japanese subaru car duly authorized;
• 2006 years by the Beijing, Daimler Chrysler formal authorization;
• obtained 2008 south Korean modern car agency;
• 2009 get changan Mazda Chinese dealership;
2010 in wuhan city built hanyang silver auto industrial park built, each brand automobile franchises distribution is as follows:
Company name brand agent agency time store address
Wuhan economic and trade Co., LTD. Japan built silver subaru in November 2005 in wuhan city industrial park HuangJinKou hanyang golden loop 18-no. 1
Wuhan Korea now automobile sales and service Co., LTD, Korean modern in August 2008 in wuhan city industrial park HuangJinKou hanyang golden loop 18-no. 2
Wuhan silver horse car sales Co., LTD changan Mazda in October 2009 in wuhan city industrial park HuangJinKou hanyang golden loop 18-no. 3
Wuhan beautiful sincere automobile sales and service Co., LTD. The French Renault in November 2005 in wuhan city industrial park HuangJinKou hanyang golden loop 18-# 4
Built in wuhan economic and trade Co., LTD, the hippocampus silver car in February 2000 in wuhan city industrial park HuangJinKou hanyang golden loop 18-number five
Wuhan han sea automobile sales and service Co., LTD, Chrysler, dodge and JEEP in November 2006 in wuhan LongYang hanyang avenue TaoGuLing
Wuhan Volvo car sales Co., LTD Volvo in December 2004 LongYang hanyang avenue in wuhan, no. 1
The blessing of wuhan city car sales Co., LTD MaFuShi sea in August 2009 in wuhan city BaiShaZhou avenue beacon wuchang district automobile market
Second, BMW project plan
1, apply for city: wuhan, hubei province
2, the local high-end car market analysis
2009 2010 2011 years
Population 785.984168785 trillion
Gross domestic product 455.454551576653681 thousand quintillion
Per capita disposable income is 18385 yuan 20806 yuan 23720 yuan
Car has 830000 cars of 920000 cars of 1.22 million cars
The ownership of 5600 cars of 9800 cars BMW 15000 cars
BMW car needs 3000 vehicles in 4000 cars of 5000 cars
3, BMW project investment plan
Built in wuhan economic and trade Co., LTD. Application of silver BMW car dealer authorization, and new technology to wuhan zhongheng industry group company operating the project a joint investment cooperation. Wuhan zhongheng new technology industry group company (hereinafter referred to as the wuhan zhongheng group) is a large famous enterprise in hubei province, the company introduced the basic situation as follows:
Wuhan zhongheng group is located at economic development zone in wuhan DunKou village zhongheng industrial park, the registered capital of RMB 138 million yuan, covers an area of more than 280000 square meters, is specializing in the production of computers, TV sets and display sales and other hardware, instrument and apparatus, machinery equipment, spare parts and technology import and export business, real estate development and sales of commercial property. Its main branches are:
• shenzhen zhongheng huafa Co., LTD. Listed company, the securities code 000020200 020, total share capital of RMB 283.16 million yuan, wuhan zhongheng group holding 41.14%;
• wuhan hair technology Co., LTD. Registered capital of RMB 180 million yuan, shenzhen zhongheng huafa industrial Co., LTD. 100% shareholding.
Throughout the day, Hong Kong international investment company. Registered capital RMB 9.9 million dollars, wuhan zhongheng group 100% shareholding.
Throughout the day, real estate (wuhan) Co., LTD. Registered capital of hk $75 million, Hong Kong international investment company throughout the day 100% shareholding.
Wuhan zhongheng group in wuhan has developed a sky international garden, etc zhongheng in commercial real estate project, at present are investing hanyang avenue river city complex project, the project infrastructure and a total investment of 11.2 billion yuan.
Wuhan zhongheng group plans to tap into high-end automobile sales and service area, and is thus built in wuhan economic and trade Co., LTD, silver willing hand in hand to cooperate, will be located in wuhan city of wuhan zhongheng group economic and technological development zone DunKou district 10 ﹟ land area is about 7700 square meters for the construction of BMW automobile sales and service center, initial investment plan is as follows:
Store name: wuhan zhongheng treasure surplus automobile sales and service Co., LTD. (temporary)
Address: wuhan economic and technological development zone DunKou district
The registered capital: RMB 50 million yuan
Cover an area of an area (own) : 7700 square meters
Geographical conditions: the city the main road
4, funding sources
With their own current funds is 50 million yuan (including wuhan city built silver economic trade Co., LTD cash into 25.5 million yuan, wuhan zhongheng group cash spent 24.5 million yuan) initial investment is 25 million RMB to build the equipment and store, another 25 million yuan in business turnover in the early, and obtain bank credit 8000- 100 million yuan.
5, business plan
With BMW car series brand effect, the integration of external cooperation resources (media, business, such as association) established the "love BMW will" car club, provide the following high-quality service:
• open the auto registration, insurance, annual review, Ann jie, beauty, testing one-stop service
• regularly organize the members to participate in social "charity culture" activities and membership drive tourism activities
• regularly carry out preferential service activity week
• carry out old change new car replacement business
• provide 24 hours save service
• promptly to the members and users of BMW released the latest information, strengthen and member and users of exchange and communication, issue a souvenir, and collect valuable Suggestions
Forecast on business data within five years are as follows: the unit (ten thousand yuan)
In the second year of the first year in the third year of the fifth year of the fourth year
Sales volume (a) 1500 1800 2200 2500 2800
3000 3600 4400 5000 the Maori. 5600
Maintenance service income is 1000 2200 3500 5200 6600
500 1100 1600 2600 service Maori. 3300
4000 4700 6000 7600 total gross. 8900
6, the project location
Application project is located in wuhan city BMW address economic and technological development zone DunKou district 318 national highway, facing the wuhan Haitian city auto parts and dongfeng Citroen automotive company, dongfeng automobile company headquarters, wuhan miles is car sales of corridor delays area. In wuhan city in the third ring, and han appropriate high-speed connected, close to the beijing-zhuhai expressway; The east of may, hubei province in the south of xianning region, west receives hubei jingzhou yichang, northern neighbour XiaoGanShi hubei. The land for wuhan zhongheng group affiliated enterprise wuhan hair technology Co., LTD. Spare industrial land, for about 110 meters long and wide about 70 m standard rectangular space, land effective period to 2046, traffic is extremely advantageous position, in and out of the vehicle is more convenient.
BMW project location to surrounding car brands with numerous 4 S club shop, Mercedes, audi, Lincoln, Volvo, lexus, dongfeng series, faw Volkswagen, Shanghai Volkswagen, series and other kinds of models being in years, there is no BMW car dealer.
The land authority card, maps, photos, traffic environment map see appendix material.
7 and the understanding of the brand of BMW
In today's China is in a dream of the mind to pursue era, BMW car culture represents enterprising spirit of The Times, close to the Chinese heart is a BMW brand value of the best expression and perfect embodiment. BMW brand core values is the embodiment of "driving the happiness and natural and unrestrained way of life". Therefore, BMW always spare no effort to lift the handling of the car was born performance, let driving cars become a pleasure, a kind of enjoyment.
BMW's corporate culture, mutual respect, to take a positive attitude to treat differences; Beyond national and cultural boundary way of thinking; The team cooperation achievements of above that of the individual work; By the social standard treats suppliers and business partner is the basic principle of business; Liberal employee's interests and strong social responsibility and so on these spirit is just the Chinese in the exploration and the pursuit of the state. Sustainable development to carry out the business activities of BMW, let the Chinese taste into which the value essence.
Out of the BMW car company's respect and sincerity, we sincerely look forward to working with your company's cooperation!
The applying unit: built in wuhan city silver economic trade Co., LTD.
2012.11.9